Jay z billionaire unveiled his cannabis brand Monogram
The fact that Jay Z billionaire is now a force in the weed business no further has fair debate. Carter’s high-end weed brand Shawn “Jay-Z,” Monogram, showcasing on Thursday. This is their first 4-strained cannabis line in the California area. It comes with flowers and joints indoor-grown.
The flagship commodity of the company is “OG Handroll,” which consists of 1.5 grams of “highly trained craftsmen” who employ a technique produced over a year by Monogram. The joint is made of a small flower and can smoke like a luxury cigar. And about half as much is retailed at $50.
Cannabis strains of Monogram — known as No. 88, No. 96, No. 70, and No. 01 and grown by the DeAndre veteran farm “De” Watson — come in three different strengths: “light” and “medium.”
Partnerships bloom ahead
Subversive Capital Acquisition Corp.’s founder, chairman, and managing director Michael Auerbach, a special purpose buying corporation that announced a contract to buy Caliva’s Monogram from Jay-Z and California last month.
“He’s a real manager, he’s not an Ambassador who once a year says anything nice about us,” Auerbach says. “This, like Aces of Spades and D’Ussé, is the tip of our spear that building our brands house.”
In 2019 Jay joined Caliva to establish Monogram as a chief brand strategist. SPAC of Auerbach reported in November 2020 an arrangement for the purchase of Caliva and Monogram, a joint partnership between Jay-Z and Caliva, the Left Coast Projects, which owns cannabis artist labels such as Marley Natural and Carlos Santana’s Mirayo. The new Auerbach company’s name is “The Parent Co.” It received $575 million when it was listed last summer on the NEO Canadian Microcap Market.
It may sound like a joke for Jay to call it “The Parent Co.,” but Auerbach says it’s gravity! “The first centennial cannabis company is being built and it was being looked at in the same way,” says Auerbach. “What is this industry’s first 100-year-old business-like? Wie schaffen wir ein Generationsunternehmen, das die Industrie weltweit dominiert? And ‘The Parent Co.’ is a meta name that indicates what we want to do.”
Shares and fairs
The whole stock transaction to buy 50 percent of Monogram from Jay-Z is yet to be completed, but it could be awarded 5 million shares of The Parent Company and 1 million additional shares. The Parent Co. has signed an exclusive deal for cannabis collaboration with Jay’s Roc Nation. After the sale closes, the contract, which will cost the Roc Nation $25 million in inventory and gives The Parent Co. rights to and entitlement to the rosters of artists and sportsmen and men of Roc Nation.
The full equity deal for the purchase of 50 percent of Jay-Z Monogram remains to be done, but 5 million Parent company shares and an extra 1 million shares could be awarded. Parent Co. has reached to Jay’s Roc Country for an exclusive cannabis partnership arrangement. After-sale is complete, the deal will cost Roc Nation $25 million in inventory and award Roc Nation artists and sportsmen and men their rights and entitlement to the rosters.
Certainly, this is just the newest organization in Jay-Z. He turned billionaire in 2019 as the first hip-hop rapper. Thanks to his set of 14 No.1 albums and 22 Grammy awards — which he owned as well as Armand de Brignac champagne and D’Ussé cognac and also his music streaming site, Tidal, Roc Nation and a vast variety of companies including Uber and Robinhood, Jay-Z, who grew up in the housing of the house of Marcy in Bedford-Stuyvesant, Brooklyn, created a fortune.
The success of Monogram
Once upon a time, Warren Buffett once told Jay, “He’s the guy to learn from a young person who grows up.” “He’s a practical creative genius,” Auerbach explains Jay briefly.
Monogram is the first brand from Jay-head Z’s for The Parent Co. and more to follow. Auerbach claims that in the world of well-known brands, the Monogram approach is more Casamigos—the Tequila firm of George Clooney which Diageo acquired for $1 billion—and less CBD of Martha Stewart.
“I like celebrities to affiliate themselves with labels instead of brands. I wouldn’t drink if it was named Casa Clooney — the people thought it was garbage and the people assumed it was a gimmick,” Auerbach says. It’s not enough. “Ace of Spades is not known by many, but is the fast-growing champagne company of Jay Z.”
In a tweet, Jay-Z said that Monogram is here to celebrate cannabis craft.” Cannabis has existed for millennia but is still an industry that’s frequently overlooked in its legacy of skilled crafts,” said Jay. “I produced Monogram to highlight the great hard work, time, and consideration needed to make a better smoke to give cannabis the respect it deserves. We’re just starting.”