Snoop Dogg Cannabis Business: How the Rapper Built a Booming Global Empire

Leafs by Snoop is Snoop Dogg’s personal cannabis brand, launched in 2015. The brand offers a wide range of premium cannabis products, including flowers, concentrates, edibles, and pre-rolls. Known for its high-quality strains and sleek branding, Leafs by Snoop is designed to appeal to both experienced cannabis consumers and newcomers. The brand’s partnership with Canopy Growth, a leading Canadian cannabis company, has allowed it to expand its presence internationally, offering Snoop’s products to a global audience.

Snoop Dogg’s partnership with Canopy Growth, one of the world’s largest cannabis companies, has helped elevate his cannabis business ventures on a global scale. Through the Tweed brand, Snoop introduced Snoop’s Dream, a premium line of cannabis products that combines his cultural influence with Canopy Growth’s industry expertise.

This collaboration has not only broadened Snoop’s reach but also helped shape the cannabis market by blending celebrity influence with professional cannabis cultivation and distribution practices.

Casa Verde Capital is a venture capital firm co-founded by Snoop Dogg in 2015. The firm focuses on investing in cannabis-related businesses across various sectors, including cultivation, technology, and retail. Through Casa Verde, Snoop has supported a wide range of startups, such as LeafLink, a cannabis wholesale marketplace, and Eaze, a cannabis delivery service.

These investments play a critical role in shaping the future of cannabis by encouraging innovation in both the technology and consumer product spaces.

Snoop Dogg’s partnership with Martha Stewart brought cannabis to mainstream audiences in a unique way. Together, they launched Martha & Snoop’s Edibles, a line of THC-infused gummies, chocolates, and other cannabis edibles. This collaboration helped normalize cannabis consumption by pairing Snoop’s deep cannabis knowledge with Martha’s culinary expertise.

The partnership proved that cannabis can be both a lifestyle choice and a sophisticated, mainstream product, helping shift the public perception of cannabis.

Indoggo Gin is a cannabis-inspired spirit created by Snoop Dogg. While not a cannabis-infused product, it is infused with hemp-derived flavors, giving it a unique twist on traditional gin.

Indoggo represents Snoop’s expansion beyond cannabis into the alcohol industry, blending his love for cannabis with his passion for fine spirits. This move showcases Snoop’s versatility as an entrepreneur and solidifies his role in creating products that appeal to a broad range of consumers.

SWED is a chain of luxury cannabis dispensaries founded by Snoop Dogg. The first SWED dispensary opened in Los Angeles, with subsequent expansions to Amsterdam. The dispensaries are designed to offer a high-end shopping experience, featuring a curated selection of Snoop’s signature cannabis products, as well as other premium strains and accessories.

SWED focuses on creating a seamless, elevated retail environment that combines top-tier products with exceptional customer service, making cannabis shopping feel like a luxury experience.

Snoop Dogg is one of the most prominent advocates for cannabis legalization in the United States and around the world. Using his platform, he raises awareness about the medicinal benefits of cannabis, challenges stigmas, and pushes for legislative reform.

Snoop’s involvement in the cannabis legalization movement has been crucial in changing public perceptions and promoting policy change, particularly in the U.S., where cannabis remains illegal in some states.

Snoop Dogg’s cannabis-related media projects have significantly contributed to the normalization of cannabis culture in mainstream media. One of his most notable projects is Martha & Snoop’s Potluck Dinner Party, a VH1 show that features cannabis-infused dishes and celebrity guests.

The show combined food, entertainment, and cannabis in a light-hearted way, making cannabis consumption feel accessible and even fun for a broad audience. Snoop continues to use media to promote cannabis culture and educate the public.

Snoop Dogg’s cannabis business ventures have had a significant impact on the global cannabis industry. His investments have driven innovation in cannabis cultivation, technology, and retail, creating jobs and expanding market opportunities. Snoop’s personal brand has helped normalize cannabis use, particularly among people who might not have traditionally associated with cannabis culture.

His ventures have also paved the way for other celebrities and entrepreneurs to enter the cannabis market, further driving the industry’s mainstream acceptance.

Snoop Dogg is a leader in the cannabis industry because of his unique combination of cultural influence, entrepreneurial spirit, and passion for cannabis. He has used his celebrity status to change the conversation around cannabis, making it more mainstream and socially acceptable.

Through his various ventures, including Leafs by Snoop, Casa Verde Capital, Tweed, and his retail stores like SWED, Snoop has not only created innovative products but also fostered a greater understanding of cannabis within the global market.

Snoop Dogg’s cannabis legacy continues to evolve as he expands his brand and business ventures. With each new partnership and product line, Snoop further cements his role as a transformative force in the cannabis industry.

His commitment to innovation, advocacy, and the normalization of cannabis ensures that his influence will continue to shape the cannabis market for years to come.

The official Leafs by Snoop website is no longer active, as the brand was integrated into Snoop Dogg’s larger cannabis ventures. Initially, Leafs by Snoop was launched in 2015 and became known for offering high-quality cannabis products such as flowers, concentrates, edibles, and pre-rolls. However, since Snoop Dogg’s partnerships and various collaborations evolved (particularly with Canopy Growth), the branding and the website for Leafs by Snoop have largely faded as his cannabis empire grew and diversified.

You can still find Leafs by Snoop products available through other platforms, particularly those tied to Snoop’s ongoing cannabis collaborations, like Tweed (via Canopy Growth) or through Snoop’s Death Row Cannabis brand.

For up-to-date details, check out major cannabis retailers or Snoop’s other cannabis ventures. Here’s a link to Tweed, where you can find Snoop’s cannabis products:

• Tweed by Canopy Growth

Additionally, you can visit Snoop Dogg’s other brands or follow him on social media for updates on his latest cannabis projects.

While the exact net worth of Leafs is not publicly disclosed, it significantly contributes to Snoop Dogg’s estimated net worth of approximately $160 million as of 2024.

Snoop Dogg’s cannabis empire is estimated to be worth around $2 billion. This includes the value of his various cannabis-related ventures, such as Leafs by Snoop, his partnership with Canopy Growth (via the Tweed brand), his investment firm Casa Verde Capital, and his cannabis-inspired lifestyle products like Indoggo Gin and Martha & Snoop’s Edibles.

Additionally, his ongoing advocacy, media projects, and luxury cannabis dispensary SWED all contribute to the overall value of his cannabis empire. With Snoop’s strategic investments and cultural influence, his cannabis-related businesses have become a major player in the global cannabis market.

Leafs by Snoop are available in select regions, primarily in North America, through dispensaries and online platforms that comply with local laws. The brand’s collaboration with Canopy Growth has also helped expand its reach internationally, although availability may vary by location.

Leafs offers a range of premium cannabis products, including flowers, pre-rolls, concentrates, and edibles. Each product is carefully crafted to meet Snoop Dogg’s high standards, offering consumers a luxurious and high-quality cannabis experience.

Snoop Dogg recently launched his first licensed marijuana dispensary called S.W.E.D. (Smoke Weed Every Day) in Los Angeles, near LAX. This dispensary not only offers a wide range of cannabis products like flowers, pre-rolls, and concentrates, but it also showcases elements of hip-hop culture. The space includes a smoke-free DJ booth where Snoop can spin music, memorabilia from his career, and graffiti quotes​.

Additionally, Snoop Dogg unveiled a special line of cannabis products under his Death Row Cannabis brand, which includes a tribute to the legendary rapper Tupac Shakur (2Pac)​. This marks a major step in Snoop’s growing cannabis empire, blending his music legacy with his marijuana business.