Snoop Dogg: Booming Global Cannabis Business

Snoop Dogg: Booming global cannabis business, weed, marijuana, pot

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Snoop Dogg: Booming Global Cannabis Business

After raising $45 million from investors, a venture capital company founded by rapper Snoop Dogg. This is to invest in subsidiary cannabis companies that closed down its opening fund.  And making it one of the biggest increases in the marijuana industry.

According to, Casa Verde Capital, based in West Hollywood, California, raised most of the money. Karan Wadhera, managing director of the firm. In a interview that the company has invested in eight companies so far. And plans to announce further investments over the coming weeks.

Not to mention, Casa Verde has invested in companies such as cannabis-oriented technology LeafLink and Green Parts, Eaze, and Merry Jane.  An online media business dedicated to marijuana that Snoop helped cofound in 2015.

‘These short-term approaches are not necessary because they are in a federally-legal environment.’ Wadhera told, ‘We’re more interested in companies that construct work for the long term.

Cash was collected from people and family offices. Although the fund was ‘picked up by the institutional investors, none eventually caught up, Wadhera said.

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Snoop Dogg: Booming global cannabis business, leafs brand
Snoop Dogg: Booming global cannabis business, leafs brand

Partnership with Canada and Colorado

Correspondingly, Artist from KDAY, Snoop Dogg is now a partner of Canopy Growth, the world’s largest cannabis farm. Now, this Canadian business is going to be the sole proprietor of Leafs by Snoop, Snoop’s weed company.

For this reason, Snoop Dogg established its weed business in Colorado in 2015. Currently in Colorado and soon in Canada Leafs from Snoop are open. And who knows California, maybe, too. He was an advocate for cannabis in the industry and has led many campaigns to raise awareness of the issue.

According to a press release, the company based in Colorado would sell “the finest possible product of quality.” The name of his business is possibly influenced by the headphone series of Dr. Dres Beats By Dre.

“It’s wonderful to see how chronic leaf is a common source of peace, love, and soul connection between us. And wherever my musical journey has taken me all over the world,” Snoop Dogg says in a statement on the company’s official website.

“Because now I’ve been a member of this movement for more than 20 years, I’m a weed master,” The Guardian said during a launch event on Monday (November 9). “Leafs By Snoop is the world’s first major brand of cannabis and proud of becoming a leader.”

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Snoop Dogg: Booming global cannabis business
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More projects boosted from the weed idea

Before being launched in other stores Leafs By Snoop items must be sold at the Colorado licensed cannabis shop LivWell. Both medicinal and recreational marijuana is authorized in 2012 by the State of Colorado.

On the other hand, while Snoop Dogg’s name is used by the brand, he cannot legally own the company as he is not a resident of Colorado.

SP also launched a website devoted to marijuana,, dubbed “the cannabis world encyclopedia.” Investing in an app called “Uber for marijuana” was also made recently.

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Snoop Dogg: Booming global cannabis business, leafs brand
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Partnership with Israel

The guru rap artist has partnered on the other side of the world with the Israeli marijuana company Seedo. The company promotes home-grown marijuana, which the Canadian press reports earlier this week has hired the American musician to be its new brand ambassador.

As a strong proponent of marijuana and a somewhat open-minded advocate of his use. Meanwhile, Seedo’s new offering, “Seedo Homelab,” is to be marketed by the rapper. Seedo’s Homelab is a small refrigerating plant which is supported by AI (Artificial Intelligence) technology to support the cultivation of marijuana plants.

The autonomous, smell resistant ‘growing box’ regulates temperature, light, carbon dioxide, and minerals and is monitored via a Seedo mobile app.

While Seedo Homelab is distributed to cannabis customers, according to the product page, it can also grow several different herbs, vegetables, and other plants free from pesticides.

Snoop Dogg said, “[It’s] something that I’m doing throughout,” as he marketed and advertised the product that lets individuals cultivate their plants safely in their home and out of the public. 

“We ‘re proud to work with a branch symbol like Snoop Dogg,” says Seedo CEO Zohar Levy in an official press release announcing a new business partnership.

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Snoop Dogg: Booming global cannabis business, leafs brand, seedo growbox
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What's up with Snoop Dogg lately?

Snoop Dogg is now co-host of the Potluck Dinner Party series of Martha & Snoop and has been involved in both the music and television fields.

The videos will have popular people participating in enjoyable events such as cooking, singing, dancing, and exercise. For the first “In The Studio” event, Katy Perry, John Legend, Alicia Keys, Snoop Dogg himself, Zooey Deschanel, Dua Lipa, Neil Patrick Harris and Terry Crews will be on view.

Houseparty has modified its video player to allow you to watch a live event together with friends, a departure from its previous model, where videos were played on the screen and people’s faces hidden. In turn, instead of having a group text message, people would be able to share videos with their friends.

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